Search Engine Optimization
SEO stands for Search engine optimization. It is a set of rules for optimizing your website so that it can achieve higher rankings in search engines’ organic results. It’s the process to follow to increase the visibility of your website in search engines and get more traffic. Search engine optimization is important for the success of any online business.
One of the biggest advantages of SEO is that it’s an inbound marketing strategy. Unlike traditional “outbound” advertising channels, which involve reaching out to consumers whether they want to hear from you or not, inbound methods center on making it easy for your audience to find you when they want information.
SEO has two main goals. The first is to help you understand what users are searching for online so that you can create high-quality content to satisfy their intent. The second is to help you create a website that search engines can find, index, and understand its content.
SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. A higher ranking when someone searches a term in your industry increases your brand’s visibility online. This, in turn, gives you more opportunities to convert qualified prospects into customers.
Types of SEO:
Technical SEO: With technical SEO you can ensure that search engines can crawl and index your website without any issues.
On-site SEO: Rules to apply on your site and content to make it search engine friendly.
Off-site SEO: Ways to promote your website or blog so that it can rank higher in search results.
On-Page Search Engine Optimization:
- Keyword Research
- Title, meta description,
- User-friendly URLs
- Heading & Image Alt Tags Optimization
- Content Optimization
- Page Formatting
- Sitemap Setup
- Internal Links
- Tag Hierarchy(h1-h6)
- Robots txt
Off-Page SEO Optimization:
- High-Quality Backlinks
- Guest Posts Submission
- High DA PA Blog Comments
- Profile and Article Links
- Link Building
- Article Submission
- Social Bookmarking
- Directory Submissions
- Search Engine Submission like Google, Yahoo, Bing
Technical Factors SEO Optimization:
- Sitemap.xml & Robots.txt Submission
- Google Analytics & Webmaster Submission
- Web Speed Optimization
- Minification and Caching
Key Point to be Noted:
Contents are king – yes, contents build the base of a website. On the website, they inform people about your business, about the products or service you offer, why to choose you amongst the others in line etc. the more informative and educational content you will make, the more useful it will become to the users. They readily get engaged to your website if there are quality content. So, make your content diversified ones with the inclusion of some images, animations etc; because attractive contents are always useful.
The proper use of keywords helps to drive traffic to your website. The right placement and density of keywords in your website can create a revolutionary response. Try to use 5 keywords at max with placing them in the title, introduction, ending and also in the middle part of the webpage, sometimes. The keyword density on your web page should not be more than 3.5% and should be less than 2.5%, as exceeding this limit will leave you with a penalty and if less, then your website might not get noticed.
The credibility and the authoritative nature of your website will be proven, only if you get backlinks from other websites. Try to achieve backlinks from trusted websites by regularly publishing and updating quality content on your website. Share your post on various social media platforms while commenting on relevant sites with a backlink to your website.
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